Homework: Marketing a New Product
You are a product manager for one of LVMH brands, you are required to develop a new product for launch into the Chinese market to address the issues outlined in the above case. You are required to provide report to the Board outlining the reasons for the choice of the new product.
You will produce a 1200 words (+/- 10%) report for the Executive Committee that describes the following key areas:
a. Describe the new product
b. Undertake a SWOT analysis to support your decision.
c. Undertake STP (segmentation, targeting and positioning) analysis to support your decision.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.