Develop a marketing plan for that product in target country


Assignment: Country Market Report

Project Guidelines

Each student will select a target country to research and present. My country is Senegal

Each student will select a product that is not currently available in the selected country . My selected company is UBER.

Research will be conducted before each individual phase below so that each student is fully educated on the target country.

Task

Students will be completing a County Market Report where you will explore how to take a product (approved by the instructor) into a foreign country and develop a marketing plan for that product in the target country. Write a minimum of two page paper on taking UBER to Senegal on the topics Below.

Market Research -

• Regional Strategy

• Market Entry Options/Evaluation.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Research: Develop a marketing plan for that product in target country
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