Question: The final project will be to develop a Global Feasibility Analysis for a company that is considering market entry into a selected country with a particular product or service. The focus is a preliminary analysis to be presented to the executive team with recommendations for a go/no go decision.
Focus of the Final Project
Topics to be addressed within the paper include:
- Description of the company and its products, goods or services.
- Identification of the major drivers of globalization for the industry
- Identification of a country for market entry
- Analysis of the economic development stage of the country
- Exploration of the risks and opportunities of the company doing business in the country.
- Identification of strategic actions and measurements, to include performance priorities, sources of competitive advantage, and competitive strategy in the industry in the identified country.
- Presentation of final recommendation with supporting rationale.