Question: Define the following modes of entry into foreign markets:
- Exporting
- Countertrade
- Switch trading
- Counter purchase
- Licensing, franchising
- Collaboration
- Strategic alliances
- Equity joint ventures
Additionally, discuss the following:
Motives, advantages, and disadvantages of each term above
Overall control issues and risks
If you were an international clothing manufacturer who was looking to reduce costs and improve efficiencies, which do you think is the entry mode that promises the best success?