Assignment: Comprehensive Capstone Case Study- Strategic Plan
Southwest Airlines Company (LUV) (Group 4).
Case:
Headquartered in Dallas, Texas, Southwest Airlines has reported a profit for 45 consecutive years. Southwest operates 706 Boeing 737 aircraft serving over 100 destinations in 40 states as of December 31, 2017. Southwest also flies to the District of Columbia, Puerto Rico, and 10 near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, Turks, and Chaos.
Southwest only flies Boeing 737 planes and has kept this tradition for years, citing it is more efficient to only carry parts for one style of aircraft, only train pilots for one style of craft, and only have to hire engineers for one style of aircraft. Southwest is able to pass these savings right on to the consumer through relatively lower priced tickets. Surprising to some, Southwest was tabbed in 2017 as the largest U.S. carrier based on passengers boarding domestic flights in the U.S., with average flights lasting 2.0 hours and 754 miles.
Requirements:
Based on the problem identified, develop a 5-year strategic plan for the company. This plan should include:
i. Clear vision, mission statement and core values
ii. SMART objectives to solve the problem
iii. Corresponding strategies for the objectives identified
iv. Implementation plan
v. Key Performance Indicators to monitor progress
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.