Part 1: Working on the Plan
Complete the following:
Assess the market attractiveness and competitive position for the product.
Create an exit strategy and guidelines for its implementation.
This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.
Part 2: Tactical Marketing Mix Strategy
Complete the following:
Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service).