Part I: Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:
Introduction/Conclusion/Paper Format (300 words)
Detail the target market profiles for your consumer and/or organizational target markets. (150 words)
Detail the target market key buying behaviors for your consumer and/or organizational target markets. (150 words)
Detail the target market decision motivators for your consumer and/or organizational target markets. (150 words)
How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage. (250 words)
Expanding on your product offering from Week 2, provide the product mix for your team's new offering including:
Create a new positioning statement for your product, and provide justification for your new positioning strategy. (350 words)
features and benefits (100 words)
branding & any other products in its line (100 words)
its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees. (250 words).
Part II:
1. In a typical weekday, do you use your mobile or cell phone most often for work, personal reasons, or about an equal amount on both?
a. Somewhat more often for work
b. Slightly more often for work
c. About unequal amount for work and personal reasons
d. Slightly more often for person reasons
e. Much more often for personal reasons
2. In a typical weekday, how much time do you spend on your mobile or cell phone?
a. Less than most
b. Slightly less than most
c. Slightly more than most
d. More than most
3. Please rank the following activities from 1 to 7 based on time spent with 1 being the most time and 7 being the least.
____ Make calls
____ Text
____ Emails
____ Internet
____ Playing Games
____ Listening to Music
____ Social media / networking
4. Will you be more likely to purchase a new phone using a payment plan or to sign a two-year contract for a discounted price?
a. Contract
b. Lease Purchase
5. How often do you purchase cell phones?
a. Yearly
b. Once every two years
c. Once every three years
6. What factors are considered when determining which cell phone to purchase?
a. The next big thing
b. Price
c. Features
7. Would you consider switching cell phone service providers if they did not offer the phone that you wanted?
a. Yes
b. No
c. Maybe
8. Would you purchase additional insurance or a protection plan for your new cell phone?
a. Yes
b. No
c. Maybe