Assignment task:
Product:
Shredded chicken ball is like a street food style it combines the bold and aromatic spices characteristic of Indian cuisine with the rich and diverse flavors found in Filipino culinary traditions that can be served as an appetizer, snack, or meal.
Instructions:
Marketing Program and Strategies
- Develop a comprehensive marketing program outlining the strategies for the shredded chicken balls to implement. Consider the marketing mix (product, price, place, promotion) and digital marketing channels.
- Provide detailed explanations for each chosen strategy, emphasizing how they align with the overall marketing objectives and target audience with is family household in a community
Marketing/Selling Expenses
- Make a detailed budget outlining marketing and selling expenses for 3 years. Include costs related to advertising, promotions, sales team compensation, and any other relevant expenses.
- Justify each expense item with a clear rationale, linking it to specific marketing strategies and expected outcomes.
- Ensure that the budget is realistic and aligns with the overall financial goals of the marketing plan.