The purpose of the Case Study is to provide you with an opportunity to apply some of the strategic concepts learned in the course to a real-life scenario.
The Paper will portray you as a recently promoted or hired in CEO of the Walt Disney Company and your job is to develop a series of strategies to turn this company around, using a 1 -5 year timeframe.
Develop a 10 -page company “turn-around” strategy paper which implements at least 2 of the main concepts and strategies in the textbook (Strategic Management: Text and Cases 7th Edition by Gregory Dess )
Must include the following within the body of work:
Problem identification.
Strategic Issue Analysis.
Proposition of Alternative Solutions.
Recommendation.