Determining the element of the marketing mix
Which element of the marketing mix is most compelling for customers? Why? Give an example and discuss what you think the marketer's strategy may be for emphasizing this element of the marketing mix.
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There are many different types of scales such as balance, nonbalanced, Likert, Stapel, semantic differential, constant sum, paired comparison, comparative, rank-order, noncomparative, itemized rating, graphic rating, multidimensional
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