Determining the competitive environment


City is a product of the Chester company which is primarily in the Nano segment, but is also sold in another segment. Chester starts to create their sales forecast by assuming all policies (R&D, Marketing, and Production) for all competitors are equal this year over last. For this question assume that all 708 of units of City are sold in the Nano segment. If the competitive environment remains unchanged what will be the City product's demand next year (in 000's)?

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Business Management: Determining the competitive environment
Reference No:- TGS070861

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