Determine which strategy is most likely to benefit the firm


Discussion 1

"Executive Pay" Please respond to the following:

•Some evidence suggests that there is a direct and positive relationship between a firm's size and its top-level managers' compensation. Explain what inducement you think that relationship provides to upper-level executives.

•Recommend what can be done to influence the relationship so that it serves shareholders' interests.

Discussion 2

"Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market" Please respond to the following:

•The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm. Explain your rationale.

•Briefly outline at least one other strategy the firm could take to support its strategic direction. Illustrate why this new strategy would be successful.

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Marketing Management: Determine which strategy is most likely to benefit the firm
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