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Determine when a research process has gone awry

Integrating Questions

Question 1: At what point are you able to determine when a research process has gone awry?

Question 2: What should you do if you reach conclusions based on marketing research that are not compatible with the viewpoints of senior management?

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Marketing Management: Determine when a research process has gone awry

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Marketing Management: Determine when a research process has gone awry

Reference No:- TGS02027999

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