Question 1. Analyze and discuss Boeing's overall product development strategy.
Question 2. What key marketing research process' component is missing from this story?
Question 3. Fast forward through 2006 and assume the global economy is growing again. Does this new design make sense in this scenario?
Question 4. Aside from Airbus, who else is competing for this high-speed jet liner?
Question 5. How might Boeing spread some of the risks inherent in such a major product development venture?