Problem:
Complete an internal analysis for California Pizza Kitchen, using an RBV Framework that will provide evidence for your assessment of the organization's strengths and weaknesses. Complete a SWOT analysis. Limit your analysis to the identification and evaluation of one or two key items in each element of the model.
Step 1: Determine the economic value of the California Pizza Kitchen. This may involve some assumptions as to the cost of capital, so be clear in what assumptions you are making.
Step 2: Using the sources you identified, collect some data on each of the tangible and intangible resources of the organization.
Step 3: Using the sources you identified, collect some data on each of the 3 capabilities.
Step 4: Discuss the results of your internal analysis, leading to conclusions about the strengths and weaknesses facing CPK as revealed by your analysis.