Determine strategies for achieving a sustainable competitive


Assignment

You completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy.

Review "Where Can I Find a Company's Annual Report and Its SEC Filings?" from Investopedia.

You can also access specific information about a variety of businesses in the University Library by searching the following databases:

1) University Library > Databases > B > Business Source Complete
2) University Library > Databases > E > EDGAR
3) University Library > Databases > P > Plunkett Research Online

Conduct a strategic analysis of the company's current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050 to 1,400 words analysis. When writing your analysis, complete the following:

1) Evaluate the company's current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.

2) Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

3) Create a plan to implement the strategies you selected.

Format your assignment according to the following formatting requirements:

(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Determine strategies for achieving a sustainable competitive
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