Problem
Airlines use the three stages of data to determine seat pricing, improve marketing, improve the customer experience, and more (Exastax, 2017). Airlines use frequent flier program data for things like a person's: Search histories Purchase histories Checked luggage # of travelers flown with destination and departure cites & more Transformation into Information Data analyzation for trends Evidence Application Analytics can be used to take historical information and make predictions of demand as far in advance as a year in advance (Exastax, 2017). Increase customer satisfaction
Exastax. (2017, April 10). How Airlines are Using Big Data - Exastax. Medium.