Review and consider what has made, and what sustains your company in its success. What makes it a great company to work for; and to do business with; and to invest in?
Choose three reasons that, for you, make the most sense as the core factors for the success of your company. (Note that for any great company, one of those reasons must be a distinctive product or service capability that consistently attracts new and repeat customers. What is it, and how did they get it.)