India
This section of the Country Notebook is the most brand or product specific. Information in the first two sections were more general in nature, material in this section are brand/product specific and are used to determine competitive market conditions and market potential.
Another purpose of this section of the Country Notebook is to identify the necessary questions to ask in a formal market study.
Compare and contrast your product with the major, direct competitors' product(s).
1. Competitor product(s)
a. Brand name
b. Features
c. Packaging
2. Competitor pricing
3. Competitor promotion and advertising methods
4. Competitor distribution channels
E. Government Regulations
1. Agencies you will need to deal with
2. Regulations you will need to follow.