Problem
Case Study: Organizational Change and Structure at General Electric (GE) Neck et al.
Introduction
Google is an excellent example of an organization that implements changes to stay competitive. Its advocacy for change has been at the forefront of its success in becoming a global technology giant. Like Google, organizations must be both agile and adaptive to deal with the pressure of continual transformation. Implementation of change inside an organization, however, requires careful planning, hard work, cooperation, and excellent communication. Change management has been around for more than fifty years.
Nevertheless, studies show that almost 70% of initiatives fail, despite considerable investments in training and education. What are the reasons for these failures? One theory proposes that too many organizations hire outside consultants or experts to design the change projects rather than assigning the responsibility to the leaders within the organization. This lack of "ownership" means that those impacted by the alternations never embrace fully the adjustments; thus, only a weak ability to be active agents of change exists.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.