Designing a scale measurement


Assignment:

For each of the listed concepts or objects, design a scale measurement that would enable you to collect data on that concept/object.

a. An excellent long-distance runner
b. A person’s favorite Mexican restaurant
c. Size of the listening audience for a popular country and western radio station
d. Consumers’ attitudes toward the Colorado Rockies professional baseball team
e. The satisfaction a person has toward his or her automobile
f. Purchase intentions for a new tennis racket

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Designing a scale measurement
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