Problem:
Designing a Balanced Scorecard Wells Fargo's web page (https://www .wellsfargo.com/pdf/invest_relations/VisionandValues04.pdf) states that the company's vision is ?oto satisfy all our customers' financial needs and help them succeed financially.?? The brochure also describes the following 10 strategic initiatives:
1. Investments, brokerage, trust, and insurance.
2. Going for ?ogr-eight??! (Increase the average number of products per customer to eight).
3. Commercial bank of choice.
4. Doing it right for the customer.
5. Banking with a mortgage.
6. Wells Fargo cards in every Wells Fargo wallet.
7. When, where, and how.
8. Information-based marketing.
9. Be our customers' payment processor.
10. People as a competitive advantage.
Required
Based on the annual reports and any other information you are able to find about Wells Fargo or its competitors, develop a Balanced Scorecard for Wells Fargo that will help it achieve its vision and monitor its performance on the strategic initiatives.