Assignment task: Evaluate information management, planning, and control in business environments.
Read the scenario and then address the Unit 6 requirements.
Scenario:
The group of angel investors funding the development of your virtual business is looking forward to reviewing the strategic business plan your virtual team is busy constructing. Because you are a virtual business, it is essential for your strategic business plan to highlight the competitive advantages and disadvantages of operating entirely online. It is imperative for your virtual team to complete and submit the strategic business plan on time. Along with the strategic business plan, your virtual team will record an oral presentation of your strategic business plan for the angel investors. Due to the importance of this strategic business planning project, it will be essential that each member of your virtual team demonstrate exemplary leadership, strategic thinking, creativity, research, communication, professionalism, and time-management abilities to ensure success.
If a virtual business understands who their target client is, it sets a foundation for forecasting sales, estimating expenses, and deciding the best method to communicate to those potential customers. The marketing strategy for your virtual business is the most essential component of the strategic business plan. The group of angel investors is looking forward to better understanding your marketing capabilities and innovative ideas. Most importantly, your pricing strategy for each virtual business product will be critical to thoroughly explain and present. Complete the following requirements for Part 2 of this strategic business planning process for your virtual business:
Q1. Explain how you will turn your potential customers who express interest into paying clients.
Q2. Design digital marketing strategy for your virtual business
Q3. Explain the essential elements of the sales process (staffing, commission, quota's)
Q4. Describe the key sales activities that you will use to build and maintain your sales pipeline.