Problem:
Select a company that has several product divisions that will be easy to track for the remaining of the course. I select Proctor and Gamble and the product is Charmin Ultra Soft. Write a product market analysis (3 - 4 page) analysis how the product is being placed in the market. The following companents should be included:
a. Description of the product being analyzed
b. Identification of products that are in competition
c. Identify the target market for the product
d. Explain how the product has been positioned in the market (including the brand's image, packaging, price, and distribution channels)