In 1888, Pears’ son-in-law and marketing genius, Thomas J. Barratt introduced a new ad for Pears soap. Barrett had acquired the famous painting “A Child’s World” by John Everett Millais, the most popular painter in England. Barratt shocked the world when he modified the painting by adding a bar of soap labeled “Pears” and adding 29 words of copy across the top promoting the benefits of the product.
The product became the best selling soap of its era. In describing Barratt's marketing genius, Twitchell tells us, "He learned how to generate value for one of the most undifferentiated products of the machine age - soap.”
Describe how he was able to accomplish this. Give as many examples and occurrences as you can.