Describe your target audience


Questions:

1. Based on your reading of the case information above as well as in Hale and Pershing this week, describe your target audience. Who would you work best with and why? Please explain your answer.

2. Describe what demographic audience would you not work well with and why. Please explain your answer.

3. View the clip on about Caterpillar- Running Learning Like a Business (2:37) https://www.youtube.com/watch?v=WdZcV3SxCzM&feature=related and comment on Dave Vance's (former President of Caterpillar University) view of performance consulting. What parts of his discussion point out the strategic influence a performance consultant needs to possess within an organization? Share your insights with your classmates.

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HR Management: Describe your target audience
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