Assignment: Russia and Italy
SCOPE:
As a firm expands globally, many factors affect that expansion. Develop a global business strategy for a fictional US-based firm desiring to expand into Europe and Asia. Choose a country from each of the two continents and research business in each country. The instructor must approve country choices. Include and develop all of the following objectives in the paper:
1. Analyze the business structure necessary in each country to encourage success and benefit the firm as a whole.
2. Discuss the key roles ethics and cultural diversity must and will play in this expansion.
3. Discuss entry strategies in light of the political, legal, cultural and economic make-up of each country.
4. Describe the role that Information Technology and the Internet will play within this emerging global firm.
5. Explain the advantages or disadvantages of manufacturing and material location in each country.
6. Describe your approach to marketing and advertising in each country.
7. Describe your approach to human resource management.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.