Assignment
The Steadily Disappearing American Car (Ferris, 2018)
Background
Sedans, coupes, and hatchbacks once dominated American auto industry sales
Consumer preferences for light trucks and sport utility vehicles (SUVs) are changing automotive product portfolios
Sedans, coupes, and hatchbacks started disappearing from the U.S. car market in 2008
Fueling the trend are low gas prices, a stronger economy and dramatic improvements in the design of SUVs and trucks (Ferris, 2018)
Industry is responding to market shifts but the long term outlook remains unclear.
Ferris, R. (2018, April 6). The steadily disappearing Americana car.
1. Begin with a brief introduction/history - Business situation, including the macro/micro-environment conditions facing the organization.
2. List the problem statement: The opportunity or threat facing the organization.
3. Offer and discuss alternative strategies and programs you would consider to deal with the opportunity or threat to the organization- Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.
4. Recommend one alternative you have identified- Inform the reader of your reasons for this recommendation.
5. Describe tracking metrics to determine the effectiveness of your recommendation as a way to solve the problem you identified
Be sure to include both intermediate metrics and a conclusive metric.
6. Summarize what you have learned from your critical analysis
7. Cite sources and list references per APA standards:
Three reputable sources needed in addition to our Ferris (2018) article
Report Writing:
Cite the original article & other sources as appropriate
Apply APA standards
Hanging indent
Use section headers
Company/corporation: use "it/its" not "they/their"
Avoid contractions in business writing