Assignment
Use the GCU University online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm's product positioning strategy.
Complete the following:
• Critically analyze the value of the approach suggested by the article.
• Evaluate its content, providing support and counterarguments from the literature.
• Compare the content of the article with the course readings or other sources familiar to you.
• Assess the value of the reading in the context of your current organization or an organization of your choice.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.