Problem 1: Explain what is meant by the Jones Soda "intimate relationship with its consumers", and its relevance to the marketing concepts.
Problem 2: Describe the target market for Jones Soda during the first few years of the company.
Problem 3: Discuss the Jones Soda initial marketing approach, and the way in which Jones "connected" with its consumer base.
Problem 4: Explain the conditions leading to the Jones Soda decision to expand and the options considered.
Problem 5: Describe the decision made by Jones Soda, including any associated changes to the company's early marketing approach.
Problem 6: Explain the outcome of the decision and the actions Jones Soda took to recover.
Problem 7: Analyze the Jones Soda marketing strategy before and after the decision. Discuss the marketing mis-steps taken by Jones Soda and the marketing guidance you would provide to Jones Soda company leaders to recover.
Problem 8: Research Jones Soda on the Internet and briefly summarize the company's current status.