Homework: Loyalty Programs
The purpose of this homework is for you to evaluate frequency/loyalty programs as a viable promotional tool within an advertising program. Since almost all hotels use loyalty programs (frequency programs) as a form of alternative marketing, this homework focuses on the hotel industry. From the list below, choose at least five hotels to evaluate; assess the hotels' loyalty programs based upon the overall value to the customer:
o Best Western,
o Days Inn,
o Hampton Inn,
o Marriott,
o Radisson,
o Ritz Carlton, or
o Wyndham Hotels and Resorts.
Use the following criteria to comparatively evaluate each loyalty program:
1) Explain the investment that is necessary to earn rewards. For instance, consumers may need to invest money, time, or other resources.
2) Describe the system of rewarding points or awards.
3) Explain the redemption policies.
4) Describe any additional requirements with respect to the redemption of awards.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.