Describe the source of the central issue in the case


Problem

Make certain that your case study analysis is no longer than 600 words.

When you write a case study analysis, it is important to not summarize the case. Resist this temptation. I would like you to address the following points in your case study analyses:

1) Identify the central issue(s) or problem(s) in the case study;

2) Explain the source(s) of the central issue(s) or problem(s) is/are. Why is the situation the way it is? If possible, describe the source of the central issue(s) in the case by using standard business terminology.

3) Explain what the implications and/or ramifications of the situation are.

4) Make a recommendation or endorsement for your company or protagonist(s) to follow. (It is essential that your recommendation be supported by your analysis in step #3).

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Attachment:- Massor-Class-Case-Study.rar

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Marketing Management: Describe the source of the central issue in the case
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