1. Should a small business invest its time and money in acquiring and learning how to use some of the webtop applications mentioned in this case? Defend your answer based on your reviewof the webtop products from the small developers, Google, Yahoo, and Microsoft.
2. Create a hypothetical business scenario in which there is a clear ethics violation. Suggest a plan of action to resolve this situation. Complete your scenario in a total of no more than 225 words.
3. What is mental availability (also referred to as brand salience) and how does it relate to buying situations?
4. Describe the process of a brand being stored into memory?