Question: Identify three consumer segments targeted by marketers of a product category of your choice, such as motor vehicles, home appliances, etc. Based on information available online and in marketing literature, write a report describing the psychographics of the three segments.
In your report, also describe the marketing strategies that have been used successfully to target the three consumer segments. Analyze the strategies to elucidate how they map to the psychographics of the three segments and discuss why you think these strategies have succeeded.