Paper Assignment: Marketing Mix
Length: 4 pages.
This paper will describe the marketing mix for your project, including product, promotion, distribution, and pricing for Hershey's company.
The elements of Milestone 3 will be a little different for each student. In some cases, for instance, product or service won't be the primary issue; rather the focus will be on, say distribution or pricing. In your case, you can write about how the product will be improved (taste), and any new products to be introduced. You also note that pricing is an issue, so you can recommend how to solve that. Hershey's will also need a promotional strategy, perhaps addressing the taste issue. How should they go about getting people to taste the improved product?
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.