Problem
For SKIMS company by Kim Kardashian
I. List the competitive advantages of the product, service or organization you're focusing on: the things that make it different from competitors in positive ways.
II. Market Niche and Positioning Strategy
• Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?
III. Positioning Statement
• Develop a positioning statement using this formula: "To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].