Discussion:
• Compare and contrast the similarities and differences regarding the needs, wants, and psychographics of your current and new market segment.
• Create and describe the key messages from a branding perspective that you wish to deliver to the new market segment that will provide the greatest impact.
• Explain why this message will appeal directly to the new market segment.
• Discuss whether digital or traditional approaches will provide the best promotional channels for your new target market, and explain why.
• Identify 2 communication channels that will reach your specific target segment, and explain why these are appropriate for your specific target segment
1000 words