Paper Assignment
Describe the four realms of a service experience. Explain how the four realms add value to the customer experience at Starbucks and Aroma espresso bar. Compare and contrast the different ways the four realms are used to add value at Starbucks and Aroma espresso bar. Then, justify and select the company who's service experience needs the most improvement. Identify recommendations for the selected company which will improve their service experience.
Make sure to use evidence
To properly justify or make recommendations, you need to explain and have evidence. While Starbucks and Aroma espresso needs improvement or the identification of recommendations can be based off of personal inspiration; it must be supported by evidence. Most times, evidence can be supported with a citation as a kind of proof of information.
Examples of Evidence
When trying to justify and select the whether Starbucks or Aroma espresso needs to improve their service experience the most, consider things like...
- customer service ratings on TripAdvisor; one being higher than the other
- annual revenue growth; one growing at a faster pace than the other
- application of specific business practices versus non-application
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.