Companies engage in international business activities to enhance profit. Successful international businesses activities are the result of the appropriate selection of an international business strategy, an entry mode (how) and foreign locations (where).
1.Succinctly describe the two primary reasons international business activities are used to enhance profit.
2.Describe the four categories of international business strategies and describe how the firm’s focus on costs and/or differentiation guides the selection of the strategy by the firm.
3.Describe the three major categories of entry modes, give an example of each, discuss the advantages and disadvantages of each category and describe when each category is the lowest cost entry mode.