Describe the firstnbspstep in the strategic marketing


Each answer should be a minimum of 75 words in length. 

  1. Describe the first step in the strategic marketing process planning phase: the situation (SWOT) analysis. Offer two strengths, weaknesses, opportunities and threats for a company's proposed product such as Google's self-driving car.
  2. What is environmental scanning?  How is it used in marketing? Offer an example of an environmental scan that a company would choose to conduct for a specific product.
  3. Offer two differences that distinguish a business versus consumer market. Offer a specific example of each to support your points.
  4. What is market segmentation and when should it be used? Offer a specific example to support your definition and time for use.

Solution Preview :

Prepared by a verified Expert
Basic Computer Science: Describe the firstnbspstep in the strategic marketing
Reference No:- TGS02242116

Now Priced at $20 (50% Discount)

Recommended (94%)

Rated (4.6/5)