Course Research Project as part of the course completion requirements.
This paper should be written on a Fortune 500 Global Organization that requires scholarly inquiry and substantiation of credible information.
Choose a company that has ventured in a strategic alliance. follow this structure:
1. Title Page
2. Introduction
3. Background of the company- Disney
4. Conduct internal analysis based on chapter 3 topics- this would be topics covering
a) (RBV) resource-based view
b) VRIO four questions of Value, Rarity, Imitability, Organization
c) the four VRIO questions unveil the competitive advantages the company possesses.
5. Conduct external analysis based on chapter 2 topicsexternal topics such as
a) Describe the firm's General Environment (the 6 elements that disrobe a company -technological change, demographic trends, cultural trends, the economic climate, legal and political conditions, and specific international events) choose the 2-3 of the strongest elements that apply to Disney
b) Apply some concepts of the Structure-conduct-performance model (S-C-P) to Disney's (Threats of new competition, threats among existing competitors, threat of substitute products, threat of supplier leverage, threat of buyers' influence) choose 2-3 of the strongest elements that apply to Disney
6. Describe the 3 main business strategies the Disney follows-one of the 3 business strategies would need to relate to productive strategic alignment relationships
7. The companies Disney has strategically partnered with
a) Hewlett Packard alliance
b) HavaianasSandals alliance
c) Kimberly-Clark alliance
d) Panasonic alliance
8. Compare and contrast diversification strategies - use reference to the alliances mentioned 4
9. Explain international influence in foreign markets on Disney - tie in an alliance example
10. Analyze ethical concerns in the past 20 years that have affected stakeholders-- tie in an alliance example
11. Annotate substantiate findings from financial statements and make recommendations- tie in alliances from 4
12. Conclusion
13. References
14. Appendix (as applicable)
The paper should be a research project using a minimum of ten research quality sources. A research quality source is a refereed journal or otherwise written source that is academically credible.
For example, information obtained from Wikipedia, Newsweek, and CNN is not considered research quality sources.
Also, personal opinions are not important when writing for academic purposes. What the Instructor is looking for is your ability to research the work of qualified experts, and then present that research in a manner that supports your analysis of the organization.
Papers should be 10-11 pages (content not including title page, reference, or appendix pages) in length.
They should be completed in APA format to include all in text citations and reference citations.12pttimes new roman font, double spaced.