Describe the dependent and independent variables


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Product placement is a form of advertising in which a company's products and name are intentionally positioned in motion pictures, TV programs, radio broadcasting, and the likes. Product placement can take many forms: verbal mentions in dialogue, actual use by a character, or visual displays.

• Describe the dependent and independent variables for a proposed study from this scenario.
• Describe hypotheses that your study will test based on the scenario above.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe the dependent and independent variables
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