Discussion Post: How Considering Diversity in Your Marketing Increases Revenue- Principles of Marketing
In order to maximize revenue ad profit, marketers need to understand the behaviors and motivation of their customers' buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, so how does a marketer consider diversity as a way to increase revenue.
Review these two videos and share one question and discuss for each video with the group. Here's what you need to do:
• Create one question and share our opinions on this video.
• Create one question and share our opinions on this video.
YouTube Videos: "Diversity in marketing, how far has the industry come? | Marketing Media Money" and "Driving Diversity and Inclusion in Marketing | CMO London 2018".
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.