Problem
• List the variables in these two exercises individually, and label them as the dependent or independent variables, explaining why they are so labelled.
o An investor believes that more information increases the accuracy of his forecasts.
o A marketing manager believes that selecting physically attractive spokesperson and models to endorse their products increases the persuasiveness of a message.
o Research in behavioral finance has shown that overconfidence can cause investors to underreact to new information.
o A marketing manager believes that limiting the availability of a product increase product desirability.
• Product placement is a form of advertising in which a company's products and name are intentionally positioned in motion pictures, TV programs, radio broadcasting and the likes. Product placement can take many forms: verbal mentions in dialogue, actual use by a character, or visual displays.
o Describe the dependent and independent variables for a proposed study from this scenario.
o Describe hypotheses that your study will test based on the scenario above.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.