Assignment:
Answer the below mentioned question in minimum of 3 double spacing pages.
Choose a multinational company such as McDonalds or Starbucks
1. Conduct a Situation Analysis of the business that results in a comprehensive SWOT Analysis
2. Conduct Internal situation Analysis which will include:
o Customer Market Situation - Target markets, details about consumer buying behaviour and any market/ consumer trends.
o Marketing Mix Situation including Product Situation - describe the current marketing mix elements employed by the company/ product/ brand. Is there anything interesting about any of the elements?
o Supplier situation
o Resources and Capabilities Situation
3. Conduct External Situation which will include:
o Competitive Situation including Industry Situation
o PESTLE Analysis
o Five force model
o Macro-environment Situation - what are the macro environmental trends of interest to the company's situation?
4. Summarise the main Strengths, Weaknesses, Opportunities and Threats that you have deduced from the Situation Analysis.
5. Prioritise strategic action/s that should be taken as a result of this summary justifying your assertions.
6. Conclude
Please give proper references used while doing the assignment