Project Assignment
Length: 1,000 to 1,500 words
The project will be assigned a different brand by the professor. Students may consider their brand from a global perspective or from their own country's perspective.
Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.
BRAND: PEPSI Co.
Task:
a. Describe the consumer behavior typology for your brand (how do consumers act/react in front of this brand, perception)
b. Describe the segment/ segments your brand is targeting.
c. Apply the Consumer buying process to one product of your brand and explain how the brand is influencing them in the process.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.