Discussion:
Provide an analysis of the sales portions of the Stretch'r Wings (a hypothetical company) marketing plan at BPlans. Their sales approach is described in Sections 5 and 6 of the plan.
To find this sales approach:
• Click Browse free sample plans.
• Then click Aircraft Equipment Maker Business Plan to find the Stretch'r Wings, Inc. marketing plan.
Consider the following:
• Describe the components of their sales approach.
• Discuss whether or not you think their sales plan is effective for a business in that market with that marketing mix.
• Discuss whether or not you think they have enough detail in their business plan to effectively communicate their sales plan.
• Suggest additions and changes to their sales plan to make it more comprehensive and to better communicate the sales approach.