Capitalize innovation and intrapreneurship


Assignment:

For this assignment, you will research the innovation architecture of at least three companies that are well-known for successfully supporting a culture of innovation. Write a 1,500 word paper that addresses the following:

  • What particular elements of each organization's culture, processes, and management systems and styles work well to support innovation?
  • Why do you think these organizations have been able to capitalize on innovation and intrapreneurship while others have not?
  • Based on what you have learned, what processes and systems might actually stifle innovation and intrapreneurship?
  • Imagine yourself as an innovation architect. What structures or processes would you put in place to foster a culture of innovation within your own organization?

Include in-text citations to at least four reputable secondary sources (such as trade journals, academic journals, and professional or industry websites) in your paper.

 

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Business Management: Capitalize innovation and intrapreneurship
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