Homework: Events Management
Part I
Prepare a written plan for an event management business in about approximately 1000 words. The business plan should be comprehensive and detailed including at a minimum the following information:
1. Describe briefly what segment you wish to target such as social or corporate events.
2. Describe the company structure you will use and why.
3. List your potential customers and estimate the business opportunity.
4. List your competitors and describe one of them.
5. Outline your sales plan and how you will reach your customers.
6. Describe your pricing strategy on how you will price your services.
Part II
A non-profit corporation is inviting proposals for their annual employee meeting in San Francisco, CA. This year, they are investigating opportunities to reduce waste and plan a ‘greener' meeting. Prepare a proposal of your recommendations to achieve their objective of a ‘green event' in approximately of 1500 words using the following guidelines:
1. Recommend a hotel or facility that has taken steps to be environmentally friendly.
2. Suggest a catering service that uses local or organic produce.
3. Ideas on how to reduce energy usage.
4. Describe recycling options.
Part III
Briefly describe in about approximately 500 words, how you would create an event on Facebook. Use the following guidelines:
Create an account with Facebook (if you do not have one already). Log in to the Facebook home page. Select "My Events" from the navigation menu. You will be taken to a page with all the events you are currently planning to attend.
1. Click on the "Create Event" button to create a fictitious event. Complete all the details about your event, including the time and place. Choose the level of access to your event.
2. Upload a photo that represents the event. Invite guests by selecting your friends on Facebook and other users to attend your event. Do not send the invite to your friends since this is only a practice event.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Module-Six-Certification-Programin-Event-Management.rar