Describe the common features of the innovation process from, Operation Management

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Describe the common features of the innovation process from

Harvard Business Review Case - Innovation Magic

The process of Innovation as described by the author in the HBR case #1 on "Innovation Magic" combines:

. a deep understanding of what needs to be solved

. how to solve it

. how to hide the solution

. how to sell the experience

Describe the common features of the innovation process from the case study that you feel would apply to a broad base of business areas.

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